With AEM folks in your organization can:
- Author and publish sites. This is often achieved using two specialized environments:
- Author: Here you'll enter and manage the content for your website. Use either of the 2 UIs (classic and touch-optimized) to author and administer content on a variety of devices (desktop, laptop, tablet, etc.).
- Publish: This environment makes the content out there to your intended audience.
- The dispatcher is AEM’s caching and/or load-balancing tool. By using the dispatcher it can also help protect your Adobe Experience Manager server from attack since it will be using cached pages.
- Develop your website complete with made-to-order components, enforcement of corporate design, user access control (for editing and publishing rights), and specific views for a variety of devices (e.g. mobile).
- Administer your environments to make sure that the configuration is optimized to your needs.
- Define and implement workflows for a large variety of tasks together with the creation, editing, review, and commercial enterprise of content.
- Manage a repository of digital assets like pictures, videos, documents, and dynamic media, then integrate these assets into your website.
- Use search queries to seek out content notwithstanding wherever it's kept in your organization.
- Set up social community tools like blogs, user groups, and calendars.
- Organize your digital assets and websites using tagging.
- Plan, design, launch, and optimize selling campaigns.
- Integrate an eCommerce system that will control product data, shopping carts, checkout, and order fulfillment, while AEM controls the data display and marketing campaigns.
